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What Is a Certified Financial Planner (CFP)?


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    Highlights

  • A Certified Financial Planner (CFP) is a credentialed expert in financial planning who must act as a fiduciary, always putting clients' interests first
  • Becoming a CFP requires a bachelor's degree, specific coursework, passing a rigorous exam, three years of experience, and adherence to strict ethical standards
  • CFPs provide holistic financial advice on investments, retirement, insurance, taxes, and estate planning tailored to individual needs
  • The CFP designation differs from CFA, focusing more on individual client planning rather than institutional investment analysis
Table of Contents

What Is a Certified Financial Planner (CFP)?

If you've thought about seeking financial advice, you've probably encountered the term CFP. Let me explain what it means: a certified financial planner serves as your dedicated financial guide, backed by solid credentials.

To earn the CFP title, an individual completes extensive studies and passes a demanding two-part exam on topics like wealth management, tax planning, insurance, retirement, estate planning, and other key personal finance areas. The Certified Financial Planner Board of Standards grants this designation, and holders must complete ongoing education annually to maintain it, or they could lose the certification.

In the sections ahead, I'll break down the education, experience, and ethical requirements for becoming a CFP.

Key Takeaways

The CFP represents the top tier for financial planners, supported by strict certification from the CFP Board of Standards. These experts handle major financial choices, including retirement, investments, education, and taxes. Achieving CFP status demands years of experience, tough exams, high ethical standards, and strong educational background. Above all, CFPs must legally prioritize your interests as a fiduciary—it's a binding requirement, not just a suggestion.

The Scope of a CFP’s Expertise

A CFP is a financial advisor certified to deliver planning services to individuals, covering personalized strategies for investments, retirement, insurance, education funding, taxes, and estate planning. Their key role includes acting as a fiduciary, always placing your best interests first.

CFPs adopt a comprehensive approach to planning. They start by reviewing your full financial situation, including income, assets like investments and property, and liabilities such as mortgages or loans. From there, based on your goals, they craft a customized plan.

For instance, they could assist someone approaching retirement in building a strategy for steady income, or help a young family set up savings for their children's college education.

Understanding the CFP’s Fiduciary Duty

The foundation of the CFP designation is the fiduciary duty to clients, meaning CFPs are legally required to put your interests above their own in all advice. For example, if a higher-commission investment benefits them but a lower-commission one suits you better, they must recommend the latter.

This isn't standard for all financial professionals, like stockbrokers, which surprises many people. The CFP Board defines this duty as acting in your best interest at all times when giving advice, including duties of loyalty (your interests first), care (competence and diligence), and following your instructions (complying with reasonable requests).

How to Become a CFP

Earning the CFP designation is a tough but valuable process that demonstrates high competence in financial planning. It requires meeting standards in education, examination, experience, and ethics.

Education

You start by fulfilling education requirements: hold a bachelor's degree or higher from an accredited institution in any field, and complete specific financial planning coursework as defined by the CFP Board. This covers financial planning principles, investment planning, retirement savings, tax planning, estate planning, insurance, risk management, and ethics.

The CFP Board lists approved programs, so verify yours qualifies to prevent setbacks. Note that some coursework may be waived if you have designations like CFA, CPA, or an MBA.

Experience and Real-World Knowledge

Beyond education, you need substantial professional experience: at least three years or 6,000 hours full-time in financial planning, or two years (4,000 hours) in an apprenticeship. This can come from roles in financial planning firms, banks, brokerages, or insurance companies, as long as it involves direct client services or supporting planning processes. Apprenticeships require supervision by a CFP, and the Board decides if experience counts.

Ethics

You must demonstrate ethical commitment by adhering to the CFP Board's Standards of Professional Conduct, disclosing any criminal, litigation, regulatory, bankruptcy, complaint, or termination history, and passing a background check. The Board can deny certification if standards aren't met.

The Certified Financial Planner (CFP) Exam

The exam consists of 170 multiple-choice questions on 100 financial planning topics, including regulations, principles, education, risk, insurance, investments, taxes, retirement, and estate planning. It also tests skills in client relationships, information gathering, analysis, plan development, implementation, and monitoring.

You take two three-hour sessions in one day, with exams offered in March, July, and November windows. The cost is $925 for U.S. sites, with early discounts and late fees. Passing is based on competency standards, not relative scores, and you can retake up to twice in 24 months if you fail. Recent pass rates hover around 62% for qualified candidates.

Continuing Education

Once certified, you complete 30 hours of continuing education every two years to stay current on rules and strategies.

CFP vs. CFA

CFPs and CFAs differ despite similar acronyms. CFPs work with individual clients on personal planning, while CFAs often join investment firms to analyze company growth, profitability, credit, and debt. Both can advise on investments based on goals, finances, and risk, but CFAs focus more on institutional roles.

When Do You Need a CFP?

You need a CFP for managing finances, investments, estate, and retirement planning. They offer expertise beyond standard advisors.

How Much Does a CFP Cost?

Costs vary by needs: in 2024, full plans range from $1,800 to $2,500, retainers up to $4,000, or hourly at $250.

Is a CFP Equivalent to an MBA?

No, a CFP focuses on individual financial advice, while an MBA covers business operations, with varying quality by school. Career paths differ: CFPs in consulting or wealth management, MBAs in management, analysis, strategy, or entrepreneurship.

The Bottom Line

A CFP invests years in education, testing, experience, and ethics to be a trustworthy expert. For retirement, education savings, or better financial decisions, they provide guidance with a commitment to your interests.

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