What Is Corporate Governance?

What Is Corporate Governance?

Let me explain corporate governance to you—it's the structure of policies and processes that steer a company’s direction, management, and compliance efforts. It's how a company is run and held accountable, the way it makes decisions and follows rules.

You need to balance the interests of many groups, such as employees, stakeholders, senior management, customers, suppliers, lenders, government regulators, and even the local community.

Strong corporate governance touches nearly every part of business, from setting strategy to building internal controls for performance and investor relations. Good governance means creating clear processes that keep the business fair, transparent, and effective to reduce risk, inspire investor confidence, and support long-term growth.

Key Takeaways

Corporate governance is the structure of rules, practices, and processes used to direct and manage a company. A company's board of directors is the primary force influencing corporate governance. Good corporate governance can benefit employees, shareholders, community members, and more, as well as the operations and reputation of a company. Bad corporate governance can destroy a company's operations and ultimate profitability. The basic principles of corporate governance are accountability, transparency, fairness, responsibility, and risk management.

Understanding Corporate Governance

Governance refers to the set of rules, controls, policies, and resolutions put in place to direct corporate behavior. A board of directors is pivotal in governance, while proxy advisors and shareholders are important stakeholders who can affect governance.

Communicating a company's corporate governance is a key component of community and investor relations. For instance, Apple Inc.'s investor relations site profiles its corporate leadership—the executive team and board of directors—and provides information on its committee charters and governance documents, such as bylaws, stock ownership guidelines, and articles of incorporation.

Most successful companies strive to have exemplary corporate governance. For many shareholders, it is not enough for a company to be profitable; it also must demonstrate good corporate citizenship through environmental awareness, ethical behavior, and other sound corporate governance practices. These practices can also improve a company's public reputation, which can attract and retain a more committed base of customers.

Benefits of Corporate Governance

Corporate governance that is carefully thought out and implemented creates transparent rules and controls. It can serve as a guide to leadership, aligning the interests of shareholders, directors, management, community members, and employees. When implemented across all company levels of management and operations, good corporate governance can build trust with investors, the community, and public officials; give investors and other stakeholders a clear idea of a company's direction and business integrity; promote long-term financial viability, opportunity, and returns; facilitate the raising of capital; contribute to rising share prices; improve a company's reputation and customer retention; and reduce the potential for financial loss, waste, risks, and corruption.

Good corporate governance should be part of any company's game plan for resilience and long-term success. Bad corporate governance, on the other hand, can have the opposite effect, eroding relationships and trust both internally and externally. This can damage a company's reputation, lead to regulatory or ethical scandals, reduce both employee and customer retention, cause stock prices to fall, and ultimately compromise a company's profitability.

Corporate Governance and the Board of Directors

The board of directors is the primary direct stakeholder influencing corporate governance. Directors are elected by shareholders or appointed by other board members and charged with representing the interests of the company's shareholders.

The board is tasked with making important decisions, such as corporate officer appointments, executive compensation, and dividend policy. In some instances, board obligations stretch beyond financial optimization, as when shareholder resolutions call for certain social or environmental concerns to be prioritized.

Boards are often made up of a mix of insiders and independent members. Insiders are generally major shareholders, founders, and executives. Independent directors do not share the ties to the company that insiders have. They are typically chosen for their experience managing or directing other large companies. Independents are considered helpful for governance because they dilute the concentration of power and help align shareholder interests with those of the insiders.

The board of directors must ensure that the company's corporate governance policies incorporate corporate strategy, risk management, accountability, transparency, and ethical business practices. A board of directors should consist of a diverse group of individuals, including those with matching business knowledge and skills, and others who can bring a fresh perspective from outside the company and industry.

The Principles of Corporate Governance

There can be as many governing principles guiding a company as its founders and directors believe make sense. However, there are several that are common across companies and industries.

Fairness: The board of directors must treat shareholders, employees, vendors, and communities fairly and with equal consideration.

Transparency: The board should provide timely, accurate, and clear information about such things as financial performance, conflicts of interest, and risks to shareholders and other stakeholders.

Risk Management: The board and management must determine risks of all kinds and how best to control them. They must act on those recommendations to manage risks and inform all relevant parties about the existence and status of risks.

Responsibility: The board is responsible for the oversight of corporate matters and management activities. It must be aware of and support the successful, ongoing performance of the company. Part of its responsibility is to recruit and hire a chief executive officer (CEO). It must act in the best interests of a company and its investors.

Accountability: The board must explain the purpose of a company's activities and the results of its conduct. Company leadership is accountable for the assessment of a company's capacity, potential, and performance. Issues of importance must be communicated to shareholders.

Corporate Governance Models

There are many types of corporate governance that a company might follow. Some use a traditional hierarchical leadership structure, and others are more flexible. Different corporate governance models may be found throughout the world. Here are a few of them.

The Anglo-American Model

This model can take various forms, such as the Shareholder, Stewardship, and Political Models. The Shareholder Model is the principal model at present. The Shareholder Model is designed so that the board of directors and shareholders are in control. Stakeholders such as vendors and employees, though acknowledged, lack control. Management is tasked with running the company in a way that maximizes shareholder interest. Importantly, proper incentives should be made available to align management behavior with the goals of shareholders/owners.

The model accounts for the fact that shareholders provide the company with funds and may withdraw that support if dissatisfied. This is supposed to keep management working effectively. The board will usually consist of both insiders and independent members. Although traditionally, the board chairperson and the CEO can be the same, this model seeks to have two different people hold those roles. The success of this corporate governance model depends on ongoing communications among the board, company management, and shareholders. Important issues are brought to shareholders' attention. Important decisions that need to be made are put to shareholders for a vote. U.S. regulatory authorities tend to support shareholders over boards and executive management.

The Continental Model

Two groups represent the controlling authority under the Continental Model. They are the supervisory board and the management board. In this two-tiered system, the management board is composed of company insiders, such as its executives. The supervisory board is made up of outsiders, such as shareholders and union representatives. Banks with stakes in a company also could have representatives on the supervisory board. The two boards remain entirely separate.

The size of the supervisory board is determined by a country's laws and can't be changed by shareholders. National interests have a strong influence on corporations with this model of corporate governance. Companies can be expected to align with government objectives. This model also greatly values the engagement of stakeholders, as they can support and strengthen a company's continued operations.

The Japanese Model

The key players in the Japanese Model of corporate governance are banks, affiliated entities, management, the government, and major shareholders, known as Keiretsu, who may be invested in common companies or have trading relationships. Smaller, independent, individual shareholders have no role or voice in this model. Together, these key players establish and control corporate governance.

The board of directors is usually made up of insiders, including company executives. Keiretsu may remove directors from the board if profits wane. The government affects the activities of corporate management via its regulations and policies. In this model, corporate transparency is less likely because of the concentration of power and the focus on the interests of those with that power.

How to Assess Corporate Governance

For investors, selecting companies that practice good corporate governance can decrease the likelihood of losses and other negative consequences, such as bankruptcy. Investors can research certain areas of a company to determine whether or not it's practicing good corporate governance. These areas include disclosure practices, executive compensation structure (whether it's tied only to performance or also to other metrics), risk management (the checks and balances on decision-making), policies and procedures for reconciling conflicts of interest (how the company approaches business decisions that might conflict with its mission statement), the members of the board of directors (their stake in profits or conflicting interests), contractual and social obligations (how a company approaches issues such as climate change), relationships with vendors, complaints received from shareholders, employees, and community members, and how they were addressed, and audits (the frequency of internal and external audits and how any issues that those audits raised have been handled).

Some common bad governance practices include companies that do not cooperate sufficiently with auditors or do not select auditors with the appropriate scale, resulting in the publication of spurious or non-compliant financial documents; executive compensation packages that fail to create an optimal incentive for corporate officers; and poorly structured boards that make it too difficult for shareholders to oust ineffective incumbents.

Examples of Corporate Governance: Bad and Good

Bad corporate governance can cast doubt on a company's reliability, integrity, or obligation to shareholders. All can have implications for the financial health of the business.

Tesla

Misleading both customers and investors, to the point of fatal outcomes and federal involvement, can create scandals like the one that overtook Tesla in 2024. The scandal led to a sharp drop in both share price and investor confidence, as well as damaging public opinion about Tesla, its board, and its CEO.

The electric vehicle manufacturer markets two driver-assistance features in its cars, known as Autopilot and Full Self-Driving. Tesla CEO Elon Musk has frequently made public statements either suggesting or stating outright that Tesla cars drive themselves and that drivers never need to touch the wheel. Because of Musk's position as the public face of the company, his statements were seen as misleading customers and investors about the capabilities of Tesla technology, particularly after reports of vehicle crashes experienced by drivers while using the technology, sometimes with fatal results.

In October 2022, the U.S. Department of Justice opened a criminal investigation into Tesla; in May 2024, U.S. prosecutors announced that they were examining whether the company committed wire fraud by misleading customers and securities fraud by deceiving investors about the capabilities of its technology. The value of Tesla shares dropped by 4% after the announcement.

In a subsequent earnings call in July 2024, Musk announced that Tesla would delay the planned unveiling of a self-driving 'robotaxi' prototype. Despite the delay, Musk stressed that AI-powered robots and self-driving taxis were the future of the company, rather than the EVs Tesla was known for and capable of producing. Investors were not reassured, especially given that Tesla had just posted its lowest quarterly profit margin in five years. Tesla's share price dropped 12%, further eroding investor confidence.

Musk has a history of making statements, including on social media, that have led directly to gyrations in Tesla's share price. The combination of the investigation and the steady drop in profit margins led both investors and reporters to speculate that the board of directors may need to exert more control over Musk's statements, which seem to be damaging the Tesla brand and investors' profits, or even replace him with a different CEO. However, this has historically been seen as unlikely, as the highly-paid Tesla board is primarily considered a rubber stamp for Musk, rather than an independent body focused on positive corporate governance.

Enron

Public and government concern about corporate governance tends to wax and wane. Often, however, highly publicized revelations of corporate malfeasance revive interest in the subject. For example, corporate governance became a pressing issue in the United States at the turn of the 21st century, after fraudulent practices bankrupted high-profile companies such as Enron and WorldCom.

The problem with Enron was that its board of directors waived many rules related to conflicts of interest by allowing the chief financial officer, Andrew Fastow, to create independent, private partnerships to do business with Enron. These private partnerships were used to hide Enron's debts and liabilities. If they'd been accounted for properly, they would have reduced the company's profits significantly.

Enron's lack of corporate governance allowed the creation of the entities that hid the losses. The company also employed dishonest people, from Fastow down to its traders, who made illegal moves in the markets. The Enron scandal and others in the same period resulted in the 2002 passage of the Sarbanes-Oxley Act. It imposed more stringent recordkeeping requirements on companies, along with criminal penalties for violating them and other securities laws. The aim was to restore confidence in public companies and how they operate.

PepsiCo

It's common to hear examples of bad corporate governance. In fact, it's often why companies end up in the news. You rarely hear about companies with good corporate governance because their corporate guiding policies keep them out of trouble.

One company that seems to have consistently practiced good corporate governance, and adapts or updates it often, is PepsiCo. In drafting its 2020 proxy statement, PepsiCo sought input from investors in six areas: board composition, diversity, and refreshment, plus leadership structure; long-term strategy, corporate purpose, and sustainability issues; good governance practices and ethical corporate culture; human capital management; compensation discussion and analysis; and shareholder and stakeholder engagement.

The company included in its proxy statement a graphic of its current leadership structure. It showed a combined chair and CEO, along with an independent presiding director and a link between the company's 'Winning With Purpose' vision and changes to the executive compensation program.

What Are the 4 Ps of Corporate Governance?

The four P's of corporate governance are people, process, performance, and purpose.

Why Is Corporate Governance Important?

Corporate governance is important because it creates a system of rules and practices that determines how a company operates and how it aligns with the interests of all its stakeholders. Good corporate governance fosters ethical business practices, which lead to financial viability. This, in turn, can attract investors and continue to increase the value of the company.

What Are the Basic Principles of Corporate Governance?

The basic principles of corporate governance are accountability, transparency, fairness, responsibility, and risk management.

The Bottom Line

Corporate governance consists of the guiding principles that a company puts in place to direct all of its operations, from compensation, risk management, and employee treatment to reporting unfair practices, dealing with the impact on the climate, and more.

Corporate governance that calls for upstanding, transparent behavior can lead a company to make ethical decisions that will benefit all of its stakeholders, including investors. Bad corporate governance can lead to the breakdown of a company, sometimes to the point of scandal and bankruptcy.