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What Is Paga?


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    Highlights

  • Paga is a mobile payment platform launched in Nigeria in 2011 that lets users transfer money and make payments electronically via mobile devices
  • It provides basic banking services like savings accounts, wire transfers, and merchant integrations to reach unbanked populations
  • Users can perform transactions through apps, websites, or agent outlets acting as human ATMs, with options to fund accounts via deposits, banks, or debit cards
  • Paga ensures security with PIN requirements, tiered user levels based on verification, and measures like security questions for unrecognized devices
Table of Contents

What Is Paga?

Let me tell you about Paga—it's a mobile payment platform that lets you transfer money electronically and make payments right from your mobile device. Think of it as a mobile wallet where you can handle all sorts of transactions just with your phone. Paga got started in Nigeria back in 2009 by Tayo Oviosu and officially launched in 2011.

Key Takeaways

Paga operates as a payments platform based on your mobile phone, first introduced in Nigeria in 2011. Beyond payments, it includes basic banking like savings accounts, wire transfers, and services for merchants. Thanks to emerging fintech, even if you're unbanked, you can pay for and receive goods and services using just your mobile phone, skipping traditional banks altogether.

How Paga Works

Paga came about in Nigeria to address the heavy reliance on cash and to make financial services available to everyone. While banking isn't accessible to all in Nigeria, telecom has reached far more people across the country. By combining banking and telecom, platforms like Paga let you do basic financial transactions with your cellphone. You can use Paga through a mobile app or the company's website.

With Paga, you can deposit and save money, buy prepaid phone credit, pay utility and cable bills, and send payments to retailers. There's also a partnership with Western Union, so you can have money transfers deposited directly into your Paga account. Paga has agents all over the country who act like human ATMs. If you need to send money—whether you have an account or not—you give the agent the recipient's phone number, and they process it on their phone, debiting your account for the amount plus any fee.

Other Services

If you're an account holder, you have the option to handle transactions online yourself using an internet-enabled device. You can fund your Paga account by depositing cash with an agent, at a bank, or via debit card online. Once you deposit and transfer funds, both you and the recipient get an SMS confirmation as a receipt. Your SMS includes the debited amount and a withdrawal code that you pass to the recipient, who can then use it at an agent outlet or partner bank to get the cash.

On top of the basic transactions through the app and website, Paga offers a checkout platform that you as a business owner, SME, or merchant can add to your website. Your clients can then make or receive payments using Paga's mobile services or agent outlets.

Special Considerations

Fintech innovations are shifting cash-driven economies toward digital money, and you see consumers and businesses adopting these low-cost technologies that make financial services widely available. But while developed economies push ahead with fintech, some developing nations lag behind. In rural areas of these countries, banks might not be accessible, or their minimum deposits could be too high for locals. Fintech aims for global financial inclusion, which means bringing the unbanked and underbanked into the digital banking world. Mobile systems like Paga are key to fighting financial exclusion.

Requirements for Paga

To stop fraud, Paga has security measures in place for you as a user. For instance, if you log in from an unrecognized device, you'll need to answer security questions. Every transaction requires your personal PIN, which only you know. Users are divided into three levels based on verification. Level I users register with name and phone number, limited to ₦50,000 (about $138 as of Dec. 2019) per day. Level II adds address and ID, allowing up to ₦200,000 ($551) daily. Level III includes references and a credit check on top of that, with a ₦5,000,000 ($13,780) daily limit.

Other Mobile Payment Platforms

  • M-Pesa
  • MTN Mobile Money
  • Airtel Money
  • Orange Money

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