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What Is the Yankee Market?


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    Highlights

  • The Yankee market is a slang term for the US stock market, often used by non-US residents
  • Yankee bonds are issued by foreign entities but traded in the US and priced in dollars, subject to strict regulations
  • Reverse Yankee bonds involve US companies issuing debt in the Euro market, with the market reaching €380 billion
  • Major US firms like GE, Coca-Cola, and Pfizer have executed large reverse Yankee deals, boosting interest in this market
Table of Contents

What Is the Yankee Market?

Let me explain the Yankee market directly: it's a slang term that non-US residents use to refer to the stock market in the United States. You might hear it from people outside the US, and it ties back to the word 'Yankee' or 'Yank,' which is a casual, sometimes playful or even derogatory way to refer to Americans. Essentially, when someone says Yankee market, they're talking about the US stock exchanges.

To keep it clear, the Yankee market is just slang for the US stock market. On a related note, there's something called a Yankee bond, which is a bond issued by a foreign bank or company but traded right here in the US and priced in US dollars. Then there's the reverse Yankee market and reverse Yankee bonds, which flip that around—those refer to US companies getting involved in the Euro bond market.

Understanding the Term Yankee Market

I've seen the term Yankee market pop up in business slang, and it's gained wide acceptance over time. Think of it like how 'bulldog market' points to the UK market or 'samurai market' means the one in Japan—these are just informal labels that stick. As I mentioned, a Yankee bond is straightforward: it's from a foreign issuer, but it's sold in the US and denominated in dollars. That's the core of it, and it helps you grasp how these terms fit into global finance.

Special Circumstances with Yankee Bonds

When it comes to Yankee bonds, they often come in tranches—those are just separate parts of a bigger debt offering, and each can have different risks, interest rates, or maturity dates. These offerings can get massive, sometimes hitting up to $1 billion. But here's the thing: US regulations are strict, so the process drags on. It can take over three months to get a Yankee bond approved, and during that time, a debt-rating agency digs into the issuer's creditworthiness. That's why these don't move fast—you need to plan accordingly if you're dealing with them.

Reverse Yankee Market and Reverse Yankee Bonds

Now, let's talk about the reverse side: the reverse Yankee market and reverse Yankee bonds are all about US companies jumping into the Euro bond market. It's becoming more common for American firms to issue debt in Europe. Reports put the reverse Yankee market at around €380 billion, which shows its scale.

Back in 2017, The Financial Times covered this when General Electric sold an €8 billion bond and pulled in €22 billion in orders—it was one of the biggest deals in euros, highlighting strong demand for long-term debt from US borrowers. These reverse Yankee deals are picking up steam, with big names like Pfizer and Coca-Cola raising billions in euros. For instance, Coca-Cola did €8.5 billion across five tranches in 2015, which was the largest at the time, but GE topped it as the fourth-largest euro corporate bond sale ever. That kind of success is likely encouraging more US businesses to follow suit.

Examples of Companies in Reverse Yankee Deals

  • Allergan and Baxter International announced investor meetings in Europe for planned bond sales in 2017.
  • Bloomberg noted that US companies borrowed 57 billion euros in Europe in 2017, up from 42 billion the previous year.
  • Key players include Kimberly Clark, GM Financial, Nestle, AT&T, Apple, IBM, Kellogg, Procter & Gamble, Netflix, Aramark, AMC Entertainment, Levi Strauss, and American Honda.

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