The Tesla Enigma Persists
One of life's abiding mysteries—at least to this writer—has been Tesla's enduring success over recent years despite offering so few choices for customers. With the death of the low-volume and antiquated Models S and X to free factory space for CEO Elon Musk's stated desire to build billions of humanoid robots, the car company now sells just two models outside the US (and effectively in the US, given languishing Cybertruck sales). That could be changing, though. According to a Reuters report this morning, Tesla is working on a smaller, cheaper EV.
Details from Anonymous Sources
The claim is based on accounts from four anonymous sources, all of whom work for companies that supply Tesla. They say Tesla is developing a new, smaller EV, an all-new design rather than something based on the Model 3 or Model Y. Reuters claims the under-development EV is 168 inches (4.3 m) long, significantly shorter than either a Model 3 (185.8 inches/4.7 m) or a Model Y (188.7 inches/4.8 m). This fresh approach suggests Tesla might finally address demands for a more affordable, compact option in its lineup.
Caveats and Production Hurdles
But before anyone gets too excited, it's possible that this new small EV—should it ever happen—won't go on sale here in the US, at least not at first or without complications. Three of Reuters' sources claim the new EV will be built in China, which means any imports to the US would be subject to a 100 percent tariff, one of the few Biden administration policies that has met muster with the Trump administration. The other source told the news agency that adding production to Tesla's factories in the US and Germany could be possible at a later date. These geopolitical and logistical factors underscore the challenges ahead for broadening Tesla's appeal.
Key Comparisons for the New EV
- Length: 168 inches (4.3 m) vs. Model 3 at 185.8 inches (4.7 m)
- All-new design, not a derivative of existing models
- Targeted as smaller and cheaper to expand Tesla's market
- Initial production likely in China, with potential US/Germany expansion
- Current Tesla lineup: Primarily Model 3/Y amid S/X phase-out and Cybertruck struggles
