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College Basketball Crown: New Postseason Tournament for Teams Beyond March Madness


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Tournament Overview

Not every school's basketball team advances to March Madness, but this year introduces the College Basketball Crown as a new postseason opportunity. Sixteen schools participate in a single-elimination tournament held in Las Vegas, fitting between the Elite Eight and Final Four. Schools hail from the Big Ten, Big 12, and Big East, alongside at-large bids. The first four games began Monday, culminating in the championship on Sunday.

It’s a great opportunity for coaches to prolong their season and fans to travel to Vegas, a great site for a tournament, of course. And the players just to get a little bit more exposure. — Lon Kruger, College Basketball Crown ambassador

Player Exposure and NBA Interest

Representatives from 12 NBA teams attend to scout student-athletes. This setup provides additional visibility for players aspiring to professional careers post-college.

We have a lot of NBA scouts here, a lot of NBA personnel, and, in terms of players, have a little bit more exposure… Everyone wants to play. Most of them want to play basketball after college. — Lon Kruger, College Basketball Crown ambassador

Prizes and Future Expansion

Beyond the crown trophy, the champion secures a $300,000 Name, Image, and Likeness package, while the runner-up earns $100,000. The inaugural edition features men's teams only, but expansion to women's teams is anticipated after refining the format.

It fits right in between the Elite Eight and the Final Four week and it’s something different. And I think they needed a change, I think it needed a spark. And I think this, the Crown Tournament, provides all of that in one place. — Jim Jackson, College Basketball Crown ambassador
You got to start from somewhere. You got to get a sense and feel what works, what doesn’t, how you can improve on it. That way, when you do introduce it to the women’s side of the equation, you’ve kind of worked out everything. And it’s a seamless transition to get the women involved as well. — Jim Jackson, College Basketball Crown ambassador



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